Thinking about starting a blog for your company? Now is the perfect time!
With over 4 billion people connected online, starting a company blog can be a smart move to reach potential customers and build loyalty with existing ones.
It doesn't matter how big or small your business is – a company blog can work for everyone. Whether you offer a service or manage a business (B2B or B2C), a blog can help people understand what you're offering. In simpler terms, a company blog is another way to connect with your customers and showcase your product or service.
Did you know that 77% of internet users regularly read at least one blog every week? So, starting a company blog is an opportunity you shouldn't underestimate. Plus, creating and publishing blog articles can be a cost-effective way to engage with your audience.
Blogging not only brings more people to your website but also builds trust among your readers, whether they are potential customers or those who already know your brand. Choosing the right tone of voice is crucial when creating a company blog as it shapes a part of your communication style.
Let's break it down and explore the four reasons why opening a company blog is a great idea.
1. A COMPANY BLOG CAN HELP YOU WITH SOCIAL POSTS
We get it, you might be thinking, "I'm already struggling to plan content for social media. How can I add a company blog to my routine?"
Our response is this: "What if having a company blog actually saved you time?"
Writing a blog article can be a creative moment that helps with your company's social media plan. You can easily share the article link on platforms like Linkedin, Facebook, or Twitter. All it takes is choosing an appealing preview image (after all, the image is what caught your attention here, right?).
But that's not all: each section or paragraph of an article can turn into individual posts on Instagram or TikTok. These short snippets communicate a concept and make the user curious to know more... so they click on the post!
Just think about it for a moment – a company blog could be the solution to simplify some of your work. Plus, by resharing the post, you might reach an audience you hadn't considered, but who's actually interested in your service or product!
2 - A COMPANY BLOG ENSURE YOUR CUSTOMERS' LOYALTY
Thanks to blog articles, a company can showcase its values and skills more effectively. Blog content isn't just a rehash of what's already on the website; it's a space where customers (or potential customers) can dive deeper into the company's product. They can find quality content like videos, images, testimonials, and usage tutorials.
A company blog often addresses common problems in its industry. For example, let's say your company makes water filter jugs, and you've launched a new jug. Instead of writing a blog post just praising the new product's features, it's better to address a common issue like "Is tap water bad for you? Here's how to block limescale and drink good water." Only towards the end of the article, you can introduce the new product as one of the solutions to the presented problem.
Rather than directly promoting the product, it's better to discuss a common issue like limescale in water. If you must talk about your new product, mention it at the end of the blog post as one of the solutions to the problem you discussed.
When customers read content that explains a relevant issue in a detailed way and finds quality solutions, it builds trust in the company.
3- A COMPANY BLOG IMPROVES SEARCH ENGINE OPTIMIZATION
Every search engine carefully looks at and studies each website to understand it thoroughly. It does this so it can provide the most accurate answer to each user's query.
This process directs organic traffic to a particular website based on the analysis of specific areas of each site. But what are these important areas?
The quantity and quality of new content, the number of pages indexed, and keywords are the three things a company needs to consider if it wants to rank high in Google searches (or similar search engines).
How can a company improve these key points? By having a company blog!
A company blog allows you to create new content that is relevant to specific needs or queries. When creating a new article, choosing the right keywords is crucial. You can use user-friendly tools like Hubspot, Semrush, Answer The Public, and Google Search Console to help with this.
4 - A COMPANY BLOG CAN EXPAND YOUR CRM
When it comes to a company blog post, two important elements are the CTA (Call To Action) and FORM.
After you publish a blog post and share it on your company's social media, it can start circulating. Through shares and reposts, the article might reach people who don't follow you yet (translation: they aren't in your CRM).
If the content is high-quality and carefully uses keywords, it might even rank high in search engines, potentially appearing before your homepage.
Here's the key point: at that moment, the article becomes your company's voice to someone who doesn't know your company. What should you do? CTA and FORM.
CTAs are crucial because they prompt users to take specific actions. For instance: "Contact us for a quote," "Book a test," "Schedule a consultation." Clicking the CTA often takes users to a dedicated page where they can download something or fill out a form with their details, entering your CRM.
A well-written blog post can consistently appear in search engine results, generating new leads over time.
Also, consider adding a FORM at the end of each blog post for users to subscribe to your newsletter.
In summary: don't overlook the company blog as an inbound marketing tool! You know your company and industry better than anyone. Share it! Create content about it! Don't worry too much about length (500 words is plenty).
Start your company blog now, and if you have any questions, feel free to
Contact Us!
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